Sprite debuts ‘It’s That Fresh’ Campaign, Leverages University Tour and Multi-City Basketball Activations

NAIROBI, Kenya, Feb 18 – Sprite’s ‘It’s That Fresh’ campaign launches, A bold multi-month youth culture movement that fuses music, basketball, digital creativity and immersive campus experiences. The campaign kicked off with a high-voltage Valentine’s Day takeover at the KICC COMESA Grounds, drawing over 5,000 young people for an electrifying celebration of the sounds, style…

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GSU Men’s Team Clinches Kipchumba Karori International Title

UASIN GISHU, Kenya, Dec 22 – The Kipchumba Karori International Volleyball Tournament has concluded at Eldoret Polytechnic, capping off an exhilarating day of fiercely contested finals. The atmosphere was electric as elite teams from across the region delivered a masterclass in athleticism and grit, capping off a high-stakes competition that has solidified Eldoret’s reputation as…

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SportPesa Tujiamini Initiative Awards KES 1 Million to Coast Region Change-Makers Idd Munga and Elizabeth Muema

MOMBASA, Kenya, Dec 7 – Two exceptional innovators from the Coast region, Idd Munga and Elizabeth Muema, have been jointly honored with the prestigious KES 1,000,000 SportPesa Tujiamini Gold Prize, with each recipient securing a substantial KES 500,000 grant. This pivotal funding is earmarked to significantly scale up their respective projects, which are currently making…

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Community Triumph: Tujiamini Gold Winners Highrise Volleyball Team Officially Breaks Ground on New Volleyball Court in Nairobi

NAIROBI, Kenya, Dec 7 – Tujiamini Initiative by SportPesa achieved a significant and tangible victory for community sports infrastructure, officially marking a major milestone with the ceremonial groundbreaking of the Highrise Volleyball Court situated in the heart of Highrise Estate, Nairobi. Led by Emmanuel Kipkemoi Yegon, Chairman and founder Highrise Volleyball Community the Nairobi Gold…

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TVS Motors Unleashes ‘World’s Favourite Racing Machine’ Apache in Kenya

NAIROBI, Kenya, Nov 18 – TVS Motor Company, a global leader in two and three-wheeler manufacturing, today launched the TVS Apache RTR 180 in Kenya, the company has associated with its long-standing distribution partner in Africa Car & General for this new venture. The introduction of TVS Apache in Africa marks a major milestone, bringing…

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Heineken 0.0 (KWAL) Elevates Standard Chartered Nairobi Marathon with Ksh 10 Million Renewal For 2025 Edition

NAIROBI, Kenya, Oct 3 – Kenya Wine Agencies Limited (KWAL), through its globally recognized non-alcoholic brand, Heineken 0.0, has solidified its commitment to promoting healthy lifestyles by announcing a significant Ksh 10 million partnership with this year’s highly anticipated Standard Chartered Nairobi Marathon (SCNM). This is the Second major sponsorship by Heineken 0.0 since its…

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KCB injects KSH 8 million to Athletics Kenya to support key events in the federation’s calendar

NAIROBI, Kenya, June 26 – The KSHs 8 million sponsorship will go along way in ensuring successful hosting of two major events, the Kenya National Athletics Championship slated for June 25-27 2025 in Nairobi and the World Atlethics Championship trials scheduled for August 1-2 2025 at Nyayo National Stadium. KCB Foundation Director, Mendi Njonjo while…

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