Empire FX, Kalakoda Promotions Partners to Elevate Kenya’s Top Boxing Talent

NAIROBI, Kenya, June 22 – Kenya’s premier trading and investment firm Empire FX has officially announced a groundbreaking partnership with Kalakoda Promotions, the nation’s leading international boxing promoter, the strategic alliance aims to elevate local boxing talent onto the global stage. The collaboration is set to bolster the development of Kenya’s top boxing talent, with…

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Sprite, Safaricom Crown Kenya’s Next Generation of Creators at the Hook’d on Fresh Challenge

NAIROBI, Kenya, May, 28 – Coca-Cola’s Sprite has celebrated the winners of its Hook’d on Fresh UGC challenge marking a nationwide youth culture campaign that turned Kenyan campus energy, music, basketball, fashion, comedy and digital storytelling into a massive creator movement, garnering over 22 million views nationwide. Launched as part of Sprite’s ā€œIt’s That Freshā€…

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HeinekenĀ® Launches UEFA Champions League ā€˜Fans Have More Friends’ Experience in Kenya

NAIROBI, Kenya, Apr 9 – Global beer giant HeinekenĀ®, through Kenya Wine Agencies Limited (KWAL), has officially rolled out a campaign dubbed “Fans Have More Friends” campaign, designed to redefine the football viewing experience for Kenyan enthusiasts the initiative features a series of UEFA Champions League (UCL) fan events across Nairobi, Mombasa, Kisumu and Nakuru….

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Ready to Win? Sprite’s New Masterclass Series Touches Down in Pwani

KILIFI, Kenya, Apr 9 – As the Hook’d on Fresh Masterclass heads to Pwani University this April 10th, it marks a pivotal moment for a silent league of Coast creators who have long been honing their craft in the shadows. For individuals like one Kilifi-based creator, who has spent the last two years transforming a…

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Sprite debuts ‘It’s That Fresh’ Campaign, Leverages University Tour and Multi-City Basketball Activations

NAIROBI, Kenya, Feb 18 – Sprite’s ā€˜It’s That Fresh’ campaign launches, A bold multi-month youth culture movement that fuses music, basketball, digital creativity and immersive campus experiences. The campaign kicked off with a high-voltage Valentine’s Day takeover at the KICC COMESA Grounds, drawing over 5,000 young people for an electrifying celebration of the sounds, style…

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TikTok reveals it pulled down over 500,000 videos in Kenya between April-June 2025 for violating platform’s rules

NAIROBI, Kenya, Nov 5 – TikTok has released its Quarter 2 2025 Community Guidelines Enforcement Report (CGER) showcasing its ongoing commitment to creating a safe digital space for its users. The report which covers data from April to June 2025, details the proactive steps TikTok continues to take to identify and remove content that violates…

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Amplifying Lived Experiences: African storytellers advocates for personal narratives to drive policy and empathy

NAIROBI, Kenya, Nov 1 – Storytellers and media practitioners from across Africa gathered in Kenyan capital Nairobi for a powerful media roundtable exploring how personal stories can inspire empathy, shape policy and drive social change across the continent. Themed ā€œFrom Pain to Power,ā€ the event brought together leading storytellers, seasoned journalists and passionate advocates committed…

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