Sprite, Safaricom Crown Kenyaās Next Generation of Creators at the Hookād on Fresh Challenge
NAIROBI, Kenya, May, 28 – Coca-Colaās Sprite has celebrated the winners of its Hookād on Fresh UGC challenge marking a nationwide youth culture campaign that turned Kenyan campus energy, music, basketball, fashion, comedy and digital storytelling into a massive creator movement, garnering over 22 million views nationwide. Launched as part of Spriteās āItās That Freshā…

